I work with organizations when the stakes are high and the path forward is unclear—shaping the narratives and strategies to move forward with confidence.

I'm part strategist, part creative spark. For 20+ years, I've advised leadership teams, grown agencies, and built communications programs that connect with people, create momentum, and help companies stand apart.

Every project starts with clear thinking and honest conversations. Complex ideas become memorable stories. Practical frameworks sustain progress beyond the project.

I specialize in guiding organizations through high-stakes moments—regulatory decisions, restructures, product launches, crisis response—in heavily regulated environments. As EVP of Corporate Affairs at Syneos Health, I helped scale the company's fastest-growing practice's revenue more than 94% over my tenure; secured 50+ industry awards; placed executives at premier conferences, including BIO, FT, Reuters, and Aspen Ideas Health; and built programs that delivered measurable gains in brand awareness, trust, and revenue. As Chief Marketing Officer at two global PR agencies, I built marketing strategies that helped them reach their next-level goals: adding new capabilities, attracting high-profile multimillion-dollar clients, and elevating executive profiles through media coverage and industry recognition. I've also worked directly with PR, marketing, and creative services agencies to sharpen their positioning so they become appealing acquisition targets.

• Launch products and services;
• Strengthen brand and corporate reputation;
• Reach and activate diverse audiences; and
• Navigate moments of change, including restructures, pivots, and regulatory decisions.

• Develop thought leadership platforms that cut through the noise;
• Secure speaking engagements that elevate visibility and strengthen reputation; and
• Share perspectives in ways that build trust, inspire and unite employees, and set their organizations apart.

• Build brands designed for growth;
• Launch new offerings and services;
• Strengthen reputation and increase valuation; and
• Integrate AI into workflows and systems to make growth faster and more sustainable. 

My healthcare communications career began when my husband, Jonathan Selikoff, was diagnosed with ALS. The average life expectancy after an ALS diagnosis is 2-5 years; each loss (a well-loved partner, father, son, and friend, in Jon's case) is immeasurable. When he was diagnosed, there wasn't much ALS research, and there weren't any real treatment options — one ineffective drug and a small handful of clinical trials not open to him.

Jon faced the disease with his trademark humor and its brutal progression with courage. He wanted the chance to participate in a trial that would contribute to scientific understanding, or give us even a sliver of hope... but there weren't any options. Instead, for two years after his diagnosis, he kept working, running our branding studio, his 'midlife crisis' letterpress business, and truly living: traveling, seeing concerts, playing music, and spending every moment he could with the incredible little boy he knew he wouldn't get to see grow up. He fought with everything he had as ALS took his strength, his voice, and — far too soon — his life. While he fought this battle with seemingly endless courage and grace, he was angry at having no options and losing the future he dreamed of with us.  

A year after Jon died, I was diagnosed with cancer. I found it early, had access to world-class doctors and hospitals, and recently celebrated six years in remission with no evidence of disease. For this, I'm both lucky and grateful.

These experiences taught me that access to accurate, evidence-based information isn't abstract and can't be taken for granted. Clear, credible information can be the difference between hope and despair, or between informed decisions and dangerous misinformation.

Communications that support research, inform patients and providers about options, fuel investment, and counter false narratives are critical in turning the tide for rare diseases like ALS and more common ones like cancer.
Facts — and the powerful stories that help people understand those facts — matter more today than ever. That's why I'm committed to helping organizations communicate with clarity and truth. Every strategy I develop, every message I craft, is grounded in the belief that people deserve trustworthy information when the stakes are highest.