Services
I have deep experience helping life sciences companies and B2B corporations define what they stand for, articulate the value they offer to customers, and carve out a unique place in the marketplace. I help them navigate growth, change, and complexity by creating communications and marketing programs that build trust, inspire action, and provide a solid foundation to achieve next-level aspirations.
I help small to mid-sized communications agencies whose growth is stalled (or slower than desired) to generate the attention and respect they deserve. I help them develop differentiated positioning, articulate their capabilities, streamline operations, and add new services and clients that fuel smart, strategic, and sustainable growth.
With 20+ years of experience in the healthcare, life sciences, technology, and corporate sectors, I provide hands-on expertise, strategic guidance, and get-my-hands-dirty execution, with repeatable frameworks that deliver the outcomes and results you need to grow.
Corporate Reputation & Executive Visibility
Strategic Storytelling – Translate complex science and business priorities into compelling, accessible narratives.
Brand Trust & Market Perception – Design campaigns that increase awareness, strengthen credibility, and build lasting confidence.
Executive Visibility & Thought Leadership – Elevate leaders through keynotes, media, awards, and content that build credibility and influence.
Conference & Awards Strategy – Secure speaking roles at top industry forums and recognition in premier award programs.
Reputation & Risk Management – Safeguard reputation during FDA decisions, restructures, executive departures, or product issues.
Employee Engagement & Change Communications
Change Management & Culture Transformation – Align teams and strengthen culture through clear, empathetic communications during mergers, restructures, or leadership transitions.
Employee Engagement Strategy – Design internal communications that build connection, improve retention, and create a shared purpose.
Fractional Leadership & Advisory
Fractional CMO / Communications Leader – Partner with your leadership team to design and execute marketing and communications strategies that align with business goals.
Growth & Market Positioning – Shape go-to-market strategies, sharpen positioning, and strengthen your organization’s visibility and credibility.
Executive Counsel – Provide strategic guidance to C-suite executives navigating high-stakes moments such as restructures, FDA decisions, M&A activity, or market entry.
Digital, Social & AI-Enabled Communications
Digital & Social Marketing – Create integrated content strategies that raise visibility, generate leads, and build trust across digital platforms, with particular expertise on LinkedIn.
AI Strategy & Enablement – Help organizations adopt and integrate AI tools to streamline operations, sharpen messaging, and scale impact responsibly.Analytics & Performance Measurement – Implement data-driven frameworks to measure brand lift, campaign effectiveness, and ROI.
Working Together
Fractional leadership
Project sprints
Retainer partnerships
Interim coverage
Potential Projects
- Agency positioning, marketing, and growth strategy
- Brand storytelling
- Brand strategy frameworks and guidelines
- Briefing docs and interview talking points
- Conference calendars, speaking applications, and placement
- Corporate narratives, message platforms, website copy, and Q&As
- Editorial calendars
- Executive decks, town hall sessions, leader talking points, and social media content
- Executive thought leadership platforms
- Integrated launch plans and message platforms
- M&A comms plans
- Mission, vision, and values refresh
- Omnichannel marketing campaign development, execution, optimization, and
- Spokesperson training
