Services

I have deep experience helping life sciences companies and B2B corporations define what they stand for, articulate the value they offer to customers, and carve out a unique place in the marketplace. I help them navigate growth, change, and complexity by creating communications and marketing programs that build trust, inspire action, and provide a solid foundation to achieve next-level aspirations.

I help small to mid-sized communications agencies whose growth is stalled (or slower than desired) to generate the attention and respect they deserve. I help them develop differentiated positioning, articulate their capabilities, streamline operations, and add new services and clients that fuel smart, strategic, and sustainable growth.

With 20+ years of experience in the healthcare, life sciences, technology, and corporate sectors, I provide hands-on expertise, strategic guidance, and get-my-hands-dirty execution, with repeatable frameworks that deliver the outcomes and results you need to grow.

Corporate Reputation & Executive Visibility

Strategic Storytelling – Translate complex science and business priorities into compelling, accessible narratives.

Brand Trust & Market Perception – Design campaigns that increase awareness, strengthen credibility, and build lasting confidence.

Executive Visibility & Thought Leadership – Elevate leaders through keynotes, media, awards, and content that build credibility and influence.

Conference & Awards Strategy – Secure speaking roles at top industry forums and recognition in premier award programs.

Reputation & Risk Management – Safeguard reputation during FDA decisions, restructures, executive departures, or product issues.

Employee Engagement & Change Communications

Change Management & Culture Transformation – Align teams and strengthen culture through clear, empathetic communications during mergers, restructures, or leadership transitions.

Employee Engagement Strategy – Design internal communications that build connection, improve retention, and create a shared purpose.

Fractional Leadership & Advisory

Fractional CMO / Communications Leader – Partner with your leadership team to design and execute marketing and communications strategies that align with business goals.

Growth & Market Positioning – Shape go-to-market strategies, sharpen positioning, and strengthen your organization’s visibility and credibility.

Executive Counsel – Provide strategic guidance to C-suite executives navigating high-stakes moments such as restructures, FDA decisions, M&A activity, or market entry.

Digital, Social & AI-Enabled Communications

Digital & Social Marketing – Create integrated content strategies that raise visibility, generate leads, and build trust across digital platforms, with particular expertise on LinkedIn.

AI Strategy & Enablement – Help organizations adopt and integrate AI tools to streamline operations, sharpen messaging, and scale impact responsibly.

Analytics & Performance Measurement
– Implement data-driven frameworks to measure brand lift, campaign effectiveness, and ROI.


Working Together

Fractional leadership

Project sprints

Retainer partnerships 

Interim coverage 

Potential Projects

  • Agency positioning, marketing, and growth strategy 
  • Brand storytelling 
  • Brand strategy frameworks and guidelines
  • Briefing docs and interview talking points
  • Conference calendars, speaking applications, and placement
  • Corporate narratives, message platforms, website copy, and Q&As
  • Editorial calendars
  • Executive decks, town hall sessions, leader talking points, and social media content
  • Executive thought leadership platforms
  • Integrated launch plans and message platforms
  • M&A comms plans
  • Mission, vision, and values refresh
  • Omnichannel marketing campaign development, execution, optimization, and 
  • Spokesperson training